2024 A brand new chapter, the 18th National Food Fair: a new engine of growth for wine and food companies
2024-03-30
作者：编辑
The Spring Festival of 2024 has passed, reviewing the whole 2023, under the background of weak recovery, the consumption structure presents obvious changes, the market is not enough upward expectations, the industry is in extreme involution.
In this year, the industry reshuffle, a large number of wine and food enterprises have fallen, stayed behind still firm ......
We are eagerly looking forward to the resignation of the old and welcome the new, making the consumer market situation of the Spring Festival of the Year of the Dragon in 2024 a matter of great concern, and it seems to have become a wind vane for the whole year of 2024.
Throughout this year's Spring Festival consumer market, reveals such a signal: the market is gradually warming up, the Matthew effect further aggravated, enterprises will face more intense competition.
In the face of uncertainty 2024, complex external conditions, the industry head of the downward pressure, small and medium-sized manufacturers should be what to do?
In addition to constantly consolidate themselves, and strive to improve product quality, small and medium-sized manufacturers can also through what way to quickly win survival space for themselves?
One of the answers is to develop with the help of professional B2B exhibition platform.
As an important part of modern service industry, exhibition industry has the characteristics of high industrial relevance and obvious driving effect, playing an important role in guiding industrial development, promoting economic and trade exchanges, and stimulating consumption upgrading, etc. Especially professional B2B exhibitions play an important role in this regard. Especially professional B2B exhibitions are important market development and brand display platforms for many wine and food enterprises.
As the first large-scale professional B2B wine, food and catering exhibition in 2024, CNFE2024 the 18th national food expo will be held on May 10-12 in Jinan, the capital of Shandong Province.
It is understood that the scale of CNFE2024 the 18th national food expo will be upgraded again, with a planned exhibition area of 80,000 square meters, and more than 1,800 domestic and foreign liquor, food, beverage, hot pot catering, prepared dishes and related supporting enterprises will be invited to participate in the exhibition.
According to the current investment and liaison situation, CNFE2024 18th National Food Expo will usher in a large number of wine, food and food production areas, industrial parks, etc., and the level and richness of exhibitors will be on a new level.
As an important professional exhibition of wine, food and food industry in China, CNFE, with its brand, scale and effectiveness ranking the top of the same type of exhibition in China, is an important value platform for wine, food and food enterprises to develop market, brand display and industry exchange, and also one of the few high-quality professional exhibitions in wine, food and food industry which has passed the certification of Global Association of the Exhibition Industry (GAE), UFI.
At present, the National Food Expo has been successfully held in Jinan, the capital of Shandong Province, for 17 consecutive years (once a year).
As we all know, Shandong Province, as a major province for national consumption of alcohol, food, beverage and catering, has always been a must for the national expansion of wine, food and catering brands. Its capital city of Jinan, as the intersection of East China, North China and Central China, is an important hub of national transportation and economy, connected to the Capital Economic Circle in the north, the Yangtze River Delta Economic Circle in the south, the Central Plains Urban Agglomeration in the west, and the Shandong Peninsula Urban Agglomeration in the east, and is an important intersection on the Bohai Rim Economic Belt and Beijing-Shanghai Economic Axis, which has a strong market radiance in East China, North China, Central China and other regions.
At the same time, Shandong Province around Henan, Jiangsu, Anhui, Hebei are China's wine and food meal industry is an important consumer market, but also an important source of national food exposition of professional audience area.
In order to ensure the effect of this exhibition, this exhibition will adopt the principle of base + periphery + radiation outreach in the organization of professional audience, according to different categories, different exhibition areas and the actual situation of the exhibitors, to take a refined way of recruiting viewers to recruit viewers, and plan to organize and invite 100,000+ professional audience to visit, in order to ensure that exhibitors achieve good exhibition results.
At the same time, in order to highlight the positioning of the National Food Expo as a major industry exhibition, the on-site activities of the exhibition will be upgraded once again, and a series of high-quality forums, awards, docking sessions, salons, etc. will be organized in the way of self-organized + cooperation + introduction of alcohol, food, beverage and catering, providing more exhibition value for exhibitors and professional visitors.
2024, a brand new start, May 10, let us get together in Jinan, the city of springs, to seek good opportunities for development, and go to the industry feast.