2024 Asia Wine Exhibition and the 18th Shandong Wine Expo will be the grand opening on 10 May, four major attractions revealed in advance.
2024-04-01
作者：编辑
It's March again, and the opening of Chengdu Spring Sugar, the annual event belonging to the liquor industry, is just around the corner. It also heralds the opening of the big investment stage for liquor enterprises in 2024.
In Shandong Province, one of the core markets for alcohol consumption, a large-scale, effective and high-class professional B2B expo for alcohol - AFWE2024 Asian Fine Wine Expo & 18th China (Shandong) International Wine Expo (hereinafter referred to as AFWE2024 & 18th Shandong Wine Expo) will be held in Jinan City, the capital of Shandong Province, from 10 to 12 May. It will be held on 10-12 May in Jinan, the capital of Shandong Province.
It is understood that the 2024 Asia Wine Expo and the 18th Shandong Wine Expo, as the core theme exhibition of the 18th National Food Expo of CNFE2024, is organised by the world's top three international exhibition groups - France's Gomez Abbott Exhibitions Group, Shandong Provincial Food Industry Association, the Sino-French joint-venture Gomez China Trade and Exhibition Group, and China Trade and Technology Group, Shandong Zhongmao International Economic and Trade Development Promotion Centre, and Sino-French joint venture Gomex Sinoexpo International Exhibition (Shandong) Co.
What are the core highlights of this exhibition? Let's have a glimpse in advance.
Translated with DeepL.com (free version)
01 Asia Wine Expo debuts in Shandong to create a high-quality professional event for the wine industry
As an important exhibition project of the wine industry sector under Gobo China International Exhibition Group, China International Wine & Spirits Fair has gone through seventeen years of development and is well known in the industry. In order to meet the needs of the development of China's liquor industry market and further shape the international exhibition enterprise brand of Gobo China International Exhibition Group, Gobo China International Exhibition Group has formulated the development strategy of "expanding both domestically and internationally, and taking the road of international development".
Therefore, under the guidance of "building a new development pattern of domestic and international double-cycle mutual promotion", Gobo China International Exhibition Group will carry out a comprehensive upgrade of China Wine & Spirits Expo-Shandong and China Wine & Spirits Expo-Jiangsu. After that, it will start again with the new face of Asia Wine Expo, promote Gobo China Trade to enter a new stage of international development, and make a new contribution to the cooperation, exchange and development of the wine industry between China and foreign countries.
This time, Wine Asia will make its debut in Jinan, the capital of Shandong Province, bringing a high-quality professional event to the liquor industry.
02 The exhibition's effectiveness is further enhanced, helping wine enterprises to expand their markets efficiently.
At present, for the wine industry, the Matthew effect intensifies, and the market share further concentrates to the head. The difficulty of market development and investment promotion has become a problem for many wine enterprises. As an important way for wine enterprises to attract investment, industry exhibitions, like the wine industry, are also showing the Matthew Effect, entering a new stage of the stronger the stronger.
As a leading trade fair in the domestic wine industry, China International Wine & Spirits Fair has always been known for its effectiveness in the industry. A person in charge of a wine enterprise bluntly said, "The main customers of the company's pre-market expansion did come from China Wine & Spirits Fair."
In order to further meet the needs of wine enterprises and build the gold standard of Asia Wine Expo, the 2024 Asia Wine Expo and the 18th Shandong Wine Expo will strengthen the investment promotion function of the exhibition on the basis of China Wine Expo and enhance the effectiveness of the exhibition.
To this end, in terms of professional audience organisation, 2024 Asia Wine & Spirits Expo & 18th Shandong Wine & Spirits Expo is carrying out comprehensive online and offline professional audience organisation and invitation work. At the same time, the organising committee will take a refined approach to recruiting visitors according to the actual situation of different categories, different exhibition areas and exhibitors, and plans to organise and invite 50,000+ high-quality professional visitors to ensure that exhibitors achieve good results.
In addition, the organising committee of the conference will hold a series of activities to attract high-end professional visitors to the conference and provide exhibitors with more opportunities to contact with powerful dealers.
03 Comprehensively upgraded activities to help manufacturers better grasp the industry development trend
As an important part of the exhibition, events are an important way for exhibitors and professional visitors to learn about industry trends and exchange ideas.
As a brand exhibition in the wine industry, China International Wine & Spirits Fair has always paid attention to the organisation of industry events, keeping up with the development trend of the industry and building a platform for exhibitors and professional visitors to learn and exchange ideas.
In the past editions of the fair, events such as Sauce Wine Forum, Clear Wine Forum, Wine Industry High Quality Development Forum, Chateau Development Salon, Wine Packaging Forum, Wine Trend Lecture Hall, etc. have brought exhibitors and professional visitors a good experience and received high attention from the industry.
At the 2024 Asia Wine Expo and the 18th Shandong Wine Expo, the organising committee of the conference intends to hold the 2024 Lu Wine Producing Region High-Quality Development Conference, the 2023 "Seventh Wine and Fruit Wine National Jury" Award Ceremony, the 2024 Qingxiang Baijiu Forum, and the fourth "Quan Ding Award" Award Ceremony, among other activities. The organising committee will organise a number of activities, including the award ceremony of the fourth "Quan Ding Award", which will bring together the government, industry associations, industry experts, manufacturers' representatives and industry media to create a high-quality industry feast and better assist the high-quality development of the wine industry.
04 The scale of the exhibition will be upgraded and the exhibits will be more diversified.
The scale of the 2024 Asia Wine & Spirits Fair & 18th Shandong Wine & Spirits Expo will be upgraded on the basis of the original, and will be opened in Pavilions 1 and 2 of the Shandong International Convention and Exhibition Centre, and Pavilions 3, 4 and 5 will be the Food & Beverage and Hotpot Catering Pavilions.
In terms of exhibition area division, the 2024 Asia Wine & Spirits Expo and the 18th Shandong Wine & Spirits Expo will be divided in accordance with the form of exhibition area division of exhibition and display area + functional area, and the site will be divided into six exhibition areas: Famous Brands Exhibition Area, Baijiu Exhibition Area, Lu Wine Exhibition Area, Wine and Imported Spirits Exhibition Area, New Alcoholic Beverages Exhibition Area, and Alcohol Packaging and Supporting Exhibition Area, plus thematic activity area, leisure negotiation area, news interview area, comprehensive service area, booth booking and marketing area, and other comprehensive functional areas. Comprehensive functional areas such as the marketing area.
At this year's exhibition, the conference organising committee will further increase the number of famous and high-quality brand exhibitors. In terms of the composition of exhibitors, it will cover domestic and foreign famous wines, local famous wines, representatives of production areas, category leaders, etc. In addition to traditional liquor, wine, beer and yellow wine, there will also be new alcoholic beverages and craft beer products, so as to adapt to the new changes and new situation of the current consumption of alcoholic beverages.
At present, the exhibition is in the process of investment promotion and observation.