The 18th National Food Expo is approaching, investment boom, booth sales have been nearly 90%, the countdown to the grand opening began!
2024-04-01
作者：编辑
With the end of the annual Spring Sugar & Wine Fair, the new battle for the wine, food and beverage industry in 2024 has already begun!
In the past year, the fantasy of "revenge" consumption did not come. The year 2024 is still full of uncertainties. "Recovery" and "development" are still the core issues in front of practitioners in the wine, food and beverage industry; brands not only have to fight for products and prices, but also for channels and marketing.
In this context, in the alcohol, food and beverage and catering production and marketing province of Shandong, a practical wine, food and dining industry exhibition - CNFE2024 18th National Food Expo will be held on 10-12 May in Jinan City, the capital of Shandong Province.
It is reported that the 18th National Food Expo has entered the investment climax stage, booth sales progress of 85%, exhibitors participate in the enthusiasm.
01 National Food Expo - An Important Choice for Wine, Food and Dining Industry Practitioners
Crisis often hides opportunities.
In response to the increasingly fierce competition, more and more practitioners in the wine, food and catering industry began to take the initiative to adjust their strategic layout, and coincidentally took professional B2B exhibitions with the ability to truly deepen and sink into the market as an important starting point.
As a result, the National Food Expo stands out and becomes an important choice for many practitioners in the wine, food and catering industry after the National Sugar & Wine Fair.
The reasons for this are as follows:
●Huge market, wide range of radiation, strong ability to reach
As we all know, Shandong has a huge population, good economic conditions, is the national alcohol, food, beverages, catering consumption of the province, has always been the wine food and catering industry, "the place to fight".
In addition, Jinan, as the intersection of East China, North China and Central China, is an important hub of national transport and economy, connected to the Capital Economic Circle in the north, the Yangtze River Delta Economic Circle in the south, the Central Plains Urban Agglomeration in the west, and the Shandong Peninsula Urban Agglomeration in the east, and it is an important intersection on the Bohai Rim Economic Belt and Beijing-Shanghai Economic Axis, and it has a strong market radiance for East China, North China, Central China and other regions.
At the same time, Shandong Province is surrounded by Henan, Jiangsu, Anhui and Hebei, all of which are important consumer markets for China's wine, food and beverage industry and important sources of professional visitors to the CNFE.
The fact that CNFE is based in Jinan not only gives the exhibition a good market advantage, but also allows it to better radiate to the neighbouring provincial markets. Its good market sinking and reaching ability is conducive to wine and food enterprises to quickly seize and layout the market, helping wine and food enterprises to get good results at the lowest cost.
●Effectiveness is the gold standard
CNFE National Food Expo, as a brand exhibition in the domestic wine, food and catering industry, has always been based on the industry with good effectiveness.
Along with the continuous growth of the exhibition brand, more and more brand-name enterprises are exhibiting at CNFE. The root of this lies in the good effectiveness of the exhibition.
As an important platform and means for enterprises to attract investment, the effectiveness of the exhibition is of great significance to both the development of the exhibition brand and the market expansion of enterprises, and the healthy development of the CNFE brand over the past ten years cannot be separated from the support of the exhibition's good effectiveness.
●After 17 sessions, veteran exhibition + strong endorsement, trustworthy!
The National Food Expo has been successfully held for seventeen consecutive years (once a year), and is a well-established professional exhibition in the industry.
It is not only strongly endorsed by Messe Gomez & Abbott, which is one of the top three international exhibition groups in the world, but also strongly supported by the alcohol, food and catering related industry associations in many provinces and cities.
In addition, the National Food Expo is also a brand exhibition certified by UFI, the Global Association of the Exhibition Industry. CHICE China Hotpot Industry Chain Expo & Qilu Hotpot Festival, the theme exhibition of the National Food Expo, is also the first UFI-certified professional exhibition for the hotpot industry in China. Among the many wine, food and restaurant exhibitions in China, there are not many industry professional exhibitions with this certification.
02 A sneak peek at the highlights of this year's National Food Expo
●AFWE Asia Fine Wine Show to make its debut
AFWE (hereinafter referred to as Asian Fine Wine Expo) is based on the new situation of the development of the wine industry by the exhibition organiser, Gobo China International Exhibition Group, and upgraded on the basis of China Wine & Spirits Fair-Shandong and China Wine & Spirits Fair-Jiangsu after carefully investigating and analysing the pain points of the industry and the exhibition, as well as the new demands of exhibitors and professional visitors, and is an important strategic layout of the Group's internationalisation. It is also an important strategic layout for the Group's international development.
As a well-known IP trade show brand in China's wine industry, China International Wine & Spirits Fair has been held in Jinan, the capital of Shandong Province, and Nanjing, the capital of Jiangsu Province, for seventeen and twelve times respectively, with a cumulative total of twenty-nine successful editions.
The newly upgraded Asia Wine & Spirits Expo will be based on the domestic wine and food exhibition resources of KOB China International Exhibition Group and closely integrated with the global resources of the world's third-largest international exhibition group, France's Messe Gomez & Abeau, and adhere to the development strategy of "expanding both domestically and internationally, and taking the road of internationalisation development", so as to open up the domestic and international markets at multiple points. While introducing international brands to participate in the exhibition, Asia Wine Expo will also lead Chinese wine enterprises to go out of the country, build a bridge to promote exchanges and co-operation between the domestic and international wine industries, and contribute to the high-quality development of the wine industry under the new situation.
At the CNFE2024 18th National Food Expo, Asia Wine Expo will make its debut in the form of the show's theme exhibition - AFWE2024 Asian Fine Wine Expo & 18th China (Shandong) International Wine Expo. The exhibition site will bring together domestic and foreign high-quality wine brands and internationalised professional audiences, officially opening a new chapter in the international development of Asia Wine Expo.
It is understood that at this year's Asia Wine Expo, there will be a domestic famous wine exhibition area, an international famous wine exhibition area, a high-quality soy sauce wine exhibition area, a clear white wine exhibition area, a wine and low tide drink exhibition area, a comprehensive wine exhibition area, and a wine packaging and equipment exhibition area, and so on.
●Live events will be fully upgraded
As an important part of the show, events are an important way for exhibitors and professional visitors to learn about industry trends and exchange ideas.
In the past exhibitions, forums, salons and other activities around the wine, food and beverage industry have brought exhibitors and professional visitors a good experience and received high attention from the industry.
At the 18th CNFE2024, the organising committee will strive to enhance the level of on-site activities and hold a series of forums, salons and award ceremonies for the wine, food and beverage and catering industries, and will bring together more industry experts, enterprise representatives, distributor representatives, media representatives, etc., to make suggestions on the development of the wine, food and catering industry.
●Enhancement of Effectiveness, Helping Exhibitors to Expand Markets Efficiently
In order to further meet the needs of enterprises and live up to the choices and expectations of exhibitors, the 18th National Food Expo will further strengthen the investment promotion function of the exhibition and enhance the effectiveness of the exhibition.
To this end, the 18th National Food Expo is carrying out online and offline professional audience organisation and invitation work in professional audience organisation. At the same time, the organising committee of the conference will take a refined way of recruiting visitors according to different categories, different exhibition areas and the actual situation of exhibitors, and plans to organise and invite 80,000+ high-quality professional visitors to ensure that exhibitors achieve good results.
This year's exhibition is full of highlights, not to be missed. At present, the 18th National Food Expo is still in the process of investment promotion, booth sales progress has reached 85%, booth resources show a tight state.
Let's gather in Jinan, the city of springs, on 10-12 May, and enjoy the industry feast together!
