East China is one of the fastest-growing economic regions in China, especially the Yangtze River Delta region, which has been growing faster than the national average in recent years.

As a result, it has also created a strong consumption capacity in East China, which has become the core consumption market for alcohol, food and beverage in China. Big water and big fish have become a true portrayal of the East China market.

Based on Shandong, Jiangsu and Anhui provinces in East China, Gobo China International Exhibition Group, after years of deep ploughing, has strongly built up three professional exhibition brands of wine and food industry, namely, National Food Expo, Nanjing Sugar & Wine Fair and Anhui Sugar & Wine Fair. With strong geographical radiation ability and good market expansion effect, the exhibition has made positive contributions to the prosperity of the East China alcohol, food and beverage market over the years, and also provided strong assistance to the market promotion and brand publicity of many alcohol and food brands, and has been well received by the exhibitors and professional visitors' love and trust.

01 East China market, a big market for wine and food distribution that should not be ignored

East China, as one of the most economically developed and dynamic regions in China, has far-reaching strategic significance. According to the data, East China includes seven provinces and cities, namely Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong and Taiwan (this article will mainly discuss some provinces and cities in East China represented by Jiangsu, Shandong, Anhui, Zhejiang and Shanghai), which is not only geographically important, but also has a huge economy, which has an important impact on the national and even global economy.

Against this background, East China has become an important consumption region in China, especially in terms of FMCG consumption, and the East China market has a leading role in the country.

Especially in terms of FMCG consumption, the East China market has a leading role in the whole country. Among them, the East China market is the core consumption market for alcohol, food and beverages, which are the products with high consumption frequency among FMCG products.

●An open and inclusive core market for alcohol consumption with huge market opportunities

Baijiu industry in East China market, the main map for Jiangsu, Shandong, Anhui, Zhejiang, Shanghai "four provinces and one city". According to publicly available data, the liquor market capacity of the above region reaches about 240 billion yuan, accounting for more than one-third of the national liquor market size.

This also creates Jiangsu, Shandong, Anhui, Zhejiang, Shanghai has become the gathering place of many famous liquor enterprises, but also become the major liquor brands in the nationalisation of the market to develop the core area of priority. This also makes the East China region become the most prosperous region of domestic liquor consumption.

In addition to white wine, the East China market is also a must for wine brands, according to statistics, wine sales in East China accounted for 31.5% of the country, wine drinking atmosphere is very strong, Maotai wine has planned to cultivate and support 100 dealers in the East China region with an annual sales volume of more than 1 million.

Zhejiang, Jiangsu and Shanghai, as the main production and marketing areas of yellow wine, needless to say, the consumption atmosphere. With developed economy, avant-garde consumption and open and tolerant market, each kind of wine has achieved better development in East China. As a "rich mine" of liquor consumption, East China has become a place where liquor enterprises have been making more and more efforts to strike gold in recent years.

●The demographic dividend of young consumers has created a strong food and beverage market in East China.

In addition to a good economy, East China ranks first in the country in terms of population size. This also provides a broad consumer market for food and beverage.

Among them, the young consumer group as the main force of food and beverage consumption, win young people to win the world is becoming the consensus of major food and beverage companies.

According to Reese Strategic Positioning Consulting's "How to Make Innovation for Tangled Generation Z - China Snacks and Beverages Category Research Report" (hereinafter referred to as the "Report"), Generation Z's average monthly disposable income is nearly 50% higher than the national average, and 90% of Generation Z will gradually become heavy consumers in the snacks and beverages industry. The research results show that Gen Z will gradually become the main consumer in the snacks and beverages industry. Specifically, more than 80% of Generation Z groups across the country spend more than RMB 400 per month on snacks and beverages, i.e., more than RMB 10 per day on average.

In this regard, East China has a huge advantage. According to the data of AiMedia Consulting, from the geographical distribution situation, Chinese college students are mainly concentrated in developed regions, and East China and South China occupy half of the country, accounting for 34.1% and 18.4% respectively. This brings a huge market advantage for food and beverage consumption in East China.

At the same time, according to the Chinese enterprise database enterprise cat data, as of 30 May 2023, China's casual food industry registered a total of 31,719 enterprises, of which Shandong and Jiangsu registered the largest number of enterprises, amounting to 3,198 2,899, respectively, and the number of enterprises in the provinces of more than 1,000 in Fujian, Guangdong, Zhejiang, Sichuan, Henan and so on.

According to the data centre of Guanyan World Data Centre, in the distribution of regional market size of China's vitamin drinks industry, East China accounted for 28.6%, firmly at the top of the list.

From this, we can also see the huge market size of food and beverage in East China.

02 Three exhibitions in May-August to help wine and food enterprises compete in the East China market

As we all know, the current wine and food industry has once again ushered in a period of deep adjustment in the industry. Under the new situation, how to effectively pry the market has become an important issue that most enterprises need to face together.

As an important platform for market development in the wine and food industry, professional B2B exhibitions are still playing the role of a unique industry resource aggregation platform, which is of great significance to wine and food enterprises in terms of market development, brand publicity, integration into the market, network expansion, learning and communication, and trend research and judgement.

●Regional trade fairs have advantages under the new changes

For a long time, many wine and food enterprises only consider the idea of national exhibitions, which often makes them neglect regional exhibitions. Of course, due to the varying quality of regional exhibitions, many regional exhibitions use low prices as bait, which often results in exhibitors being left holding the bag.

On the other hand, some high-quality regional exhibitions are highly recognised by the industry for their good exhibition results. This part of the exhibition usually has seven core advantages, such as superb market cultivation ability, strong regional resource integration ability, good effectiveness, good brand endorsement, high-quality service, standardised exhibition order, and a long history of holding the exhibition.

The advantages of regional exhibitions will be further highlighted under the role of the current trend of intensifying competition in the industry and the popularity of niche characteristics. Its good market sinking and reaching ability is more conducive to wine and food enterprises to quickly seize and layout the market, and help wine and food enterprises to get good results at the lowest cost.

●Three exhibitions linkage, help enterprises compete in East China's big market

As a famous exhibition organiser in China's wine and food industry, Gobo China International Exhibition Group has successfully created three UFI certified brand industry exhibitions, namely National Food Expo, China (Nanjing) International Sugar, Wine and Food Fair (Nanjing Sugar & Wine Fair for short), China (Anhui) International Sugar, Wine and Food Fair (Anhui Sugar & Wine Fair for short), in the provinces of Shandong, Jiangsu and Anhui for many years, and become the The best of the best.

From May to August 2024, the 18th CNFE2024, the 14th China (Nanjing) International Sugar, Wine & Food Fair and the 25th China (Anhui) International Sugar, Wine & Food Fair will be held in Jinan, the capital of Shandong Province, Nanjing, the capital of Jiangsu Province and Hefei, the capital of Anhui Province.

Shandong, Jiangsu and Anhui, as the representative core consumer markets of wine and food in East China, the three exhibitions will strongly help wine and food enterprises to reach the market of Suzhou, Luwan and Anhui on the basis of this exhibition. In addition, the show will have a strong influence on the neighbouring provinces and cities by virtue of its strong radiation ability, helping enterprises to truly penetrate the East China market.

At present, with the passage of time, the above three exhibitions are about to bloom magnificently. The exhibition investment, recruitment work is in order.

• 上一篇: 2024 Asia Wine Exhibition and the 18th Shandong Wine Expo will be the grand opening on 10 May, four major attractions revealed in advance.

• 下一篇:The 18th National Food Expo is approaching, investment boom, booth sales have been nearly 90%, the countdown to the grand opening began!